One of the top Filipino fashion designers, Rajo Laurel embodies elegance and timelessness in his designs. Electrolux has chosen to partner with Rajo to be the Fashion Care Ambassador as he celebrates the power of fashion. We visited him in his studio and asked him questions about his life, likes and of course, his love – fashion.


What's your favorite TV show?

Oh my God! A lot. But right now, Girl Boss on Netflix and Project Runway. 

How do you de-stress?

I travel. I get out of town as often as I can.

Twitter or Instagram?

Can be both, but Instagram.

Cats or dogs?

Dogs. I'm allergic to cats.

Diamonds or pearls?


If you can have any superpower, what would it be?

I know this because a Miss Universe contestant answered this. "If I were to have a super power, I want to be able to eat anything and lose weight at the same time."

Favorite City in the world?

New York.

Go to comfort food?

Sinigang na baboy!

Guilty pleasure?


What was your worst fashion…

Shoulder pads, turtleneck, and the cardigan, all together, in the middle of summer, while I was in high school.

Can we get a picture?

No, I burned it all. I burned it all.

At what age did you realize that you wanted to be a fashion designer?

I knew exactly at 11 years old that I wanted to be a designer. 

What is the highlight of your career, so far?

You know, it's a compilation of many things. However, my personal highlight is really helping my employees and developing themselves. My highlight was very personal - when a seamstress went up to me and showed me the diploma for her child. "Sir, my child has graduated from college. Maraming salamat (Thank you)." That was a highlight for me.

Fashion muse?

Tilda Swinton, China Chow, and my grandmother, my Lola Betty.

What song would be the soundtrack for the movie that is your life?

My Favorite Things, from the Sound of Music.

What three words would describe your latest collection?

Celine, magic and science.

Staple closet piece?

My favorite jeans.

What are your thoughts on the ‘tiis-ganda'?

Go lang ng go. It's worth it.

What piece of clothing do you first look at when you first meet a person?


How powerful are first impressions?

Very powerful. I think first impressions immediately determine how you would react towards that person, how you also react towards yourself. Essentially, the first impression, as they say, really, really lasts.

Fill in the blank. Fashion is___?

My life.

Tell us why clothing matters.

You know, clothing matters because there's a certain power to it. I've always believed that as a designer, my gift is this particular power. With the power comes confidence, and with confidence, you are able to conquer everything. Clothing is our modern day armor. It's up to you to utilize this power and use the armor to make your life better.

Now, what do you like about your washing machine?

You know, my passion for clothes extends to how I take care of them. You can actually take care of delicate fabrics and these designer clothes without dry cleaning, and you can wash it at home. All you need is the right washing machine. My Electrolux Ultimate Care Washing Machine does exactly that. It has smart features that actually take care of color and fabric. You know, you can forget about hand washing and use this machine. It definitely takes care of everything

Doing your laundry is not just about making your clothes clean, it's making sure that you're taking care of your clothes longer. And with Electrolux Ultimate Care Washing Machine, it does exactly that, and I love it!


To know more on how Electrolux cares for your clothes, find out here.


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